It all began in 1860 in the small village of Sonvilier, Switzerland. Here Louis-Ulysse Chopard, a talented young craftsman, established his workshop. By virtue of their precision and reliability, his watches quickly gained a solid reputation among enthusiasts and found buyers as far afield as Eastern Europe, Russia and Scandinavia. In 1921, the founder’s son, Paul Louis Chopard, opened a branch in La Chaux-de-Fonds and then relocated the company headquarters there. In 1937, he moved the firm to Geneva, the capital of Haute Horlogerie, or Fine Watchmaking, thereby bringing it closer to its cosmopolitan clientele. In 1943, Paul André Chopard, grandson of Louis-Ulysse, took the helm. In 1963 he sought a buyer capable of reviving and perpetuating the brand’s rich heritage, since none of his sons wished to take over the company. This was when he met Karl Scheufele, descendant of a dynasty of watchmakers and jewellers from Pforzheim, Germany. After a brief meeting, Karl Scheufele decided to buy the company. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-end watch and jewellery industry. Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife Karin have orchestrated the company’s international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents: Caroline Scheufele is responsible for the ladies’ collections and high jewellery, while her brother Karl-Friedrich Scheufele manages the gents' collections and the Chopard Manufacture in Fleurier, the production site of L.U.C movements. Chopard has remained a fully independent family firm to this day. Running and developing a company such as Chopard could not be done without a precise and rigorous set of governing principles. Over the years, several corporate values have emerged, all firmly rooted in the family spirit. They form the "backbone" of Chopard. Endowed with a code of ethics nurtured by common sense and loyalty, the Chopard company has been steadily and serenely forged... since 1860.

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