Ezdan Mall Gharafa
To diversify its investments and to provide a qualitative addition to the country’s economy, Ezdan Holding Group decided to make a strong entry into the markets and malls segment through the Ezdan Mall Gharafa opened in April 2013. The Mall, developed by the Ezdan Mall Company, is well-aligned to the Group’s goals and strategy. Located in a very strategic geographic and commercial hotspot in the Gharafa area, the Mall is surrounded by other shopping centers, a hypermarket and several vital facilities that attract at least 50,000 visitors every day.
Ezdan Mall has been able to prove itself as a serious contender in the local shopping mall industry. This achievement, set in a record time, is due to several factors.
Located close to other well established shopping centers, we have emphasized on introducing as many new brands as possible, which was a huge challenge for us. But, we were able to achieve around 70 first-timers in Qatar out of a total of 140 stores. Qatar’s residents are now able to shop at some of the most sought after mid and mid-up brands which did not have a presence as yet. The visitors, on their part, are highly appreciative of the new shopping options.